How to Add a Card to a Youtube Video After Its Already Uploaded
Did you know you tin almost double the number of views on your YouTube aqueduct with just one simple optimization?
When your viewers drop off your videos, they often motion on to videos on other channels that don't benefit your channel in any way. But what if at that place's a style out? What if there's a way to purposefully bulldoze them on to other videos on your aqueduct that can be useful to them?
Create super engaging videos using an online video editor like InVideo, upload them on YouTube and make sure to add together YouTube cards to your video!
In this article, nosotros'll cover everything you need to know to set YouTube cards for your videos and to make the about of them. Let's jump right in.
1. What are YouTube Cards?
2. Types of YouTube Cards
3. How to add cards to your YouTube Videos?
4. YouTube menu tips and best practices
1. What are YouTube Cards?
YouTube cards are interactive elements that y'all can place during or at the finish of your YouTube video. These cards appear as a notification on the elevation right-hand corner of the screen while your video is streaming.
You lot tin can place these cards to appear at any given point in fourth dimension during the video. When your audience clicks on the bill of fare, it will aggrandize on the video's correct-hand side to showcase links to other videos, webpages, or playlists.
The card will disappear after a few seconds if the user does not click on it. These interactive cards piece of work on both computers and mobile devices.
2. Types of YouTube Cards
Depending on what you want your viewer to do, yous tin can use several types of YouTube cards to suit your CTAs.
a. Channel Cards
You can use these cards when you have a second channel that y'all want your audition to bank check out or when yous accept collaborated with another YouTuber in a video. Y'all can also identify recommended channels on this card.
b. Link Cards
You can add together links to associated websites, merchandise sites, or crowdfunding pages. Note that you will have to be in the YouTube Partner Plan to add your website links to the video.
- Associated website – Send your viewers to your blog or other Eastward-commerce websites.
- Crowdfunding – Encourage your viewers to bank check out your projects on one of the approved crowdfunding URLs.
- Merchandise – Promote licensed merchandise from approved retailers using this card.
Here's an example of Tim Ferris using a link card to send viewers to his website.
c. Video Or Playlist Cards
Guide your viewers to any other videos or playlists that are publicly available on YouTube. You can also link to a specific time in any video. Use this feature to promote the side by side video from the aforementioned series on your channel or other ancillary videos that can complement your electric current video. Here, Lilly Singh recommends other videos for her audience to picket next.
3. How to add Cards to your YouTube Videos?
Pace one – Go to YouTube Studio from your aqueduct's page
Pace 2 – Go to the 'Content' section from the left console
Stride iii – Select the video that you want to add the YouTube Carte to. Click on the pencil icon to see details
Step 4 – On the next page, scroll down to run across the carte du jour as shown below on the right side of the page. And, then select 'Cards'
Here, you will be able to add cards, equally shown below:
Click on the 'Add together menu' drop-down menu and select whichever card you desire to add to your videos. You can add up to 5 cards in the unabridged length of the video.
Video/Playlist Cards:
Select from uploads and playlists or add a link from another channel. Write in your custom message and teaser text and click on 'Create carte' once you are washed.
Channel:
Add the aqueduct username or URL, your custom bulletin, and teaser text, and click on 'Create carte' to link to another YouTube channel.
Yous can set each bill of fare's fourth dimension by moving the cursor on the timeline every bit shown below,
Simply shut the window once you are done. And, your video volition be updated automatically.
4. YouTube Bill of fare tips and all-time practices
1. Stay relevant
Before you add cards to your videos, remember that at that place's nothing more than annoying than existence targeted by videos with petty to no relevance. You tin can determine your cards while shooting or editing videos, ensuring that they are relevant to the current video.
The main idea is to help your audience find more meaningful content, and if in that location's an irrelevant video, they'll bounce off. It's amend not to include any cards than one that isn't relevant to the video's content. But don't worry, InVideo provides thousands of templates suited to your business needs. Make sure to check these out earlier y'all get started.
For example, hither'due south a video nearly Instagram growth hacks with relevant cards to other videos for hashtags, and multi-channel growth.
2. Make the cards more than clickable by optimizing teaser text and custom letters
YouTube allows you to add custom teaser texts and messages to brand the cards more than clickable.
Teaser text is the text which appears on the card earlier your audience clicks on it.
A custom message is what you encounter later on your viewers click on the teaser text and the card expands.
All-time practices for teaser text:
Use words that draw the benefit of watching the video and permit your audience know what they will go out of information technology.
For example, instead of saying: 'Check out this video on Instagram growth,' you can say 'Go from zero to 100k followers on Instagram.' Information technology's benefit-driven and tells the audience what they can look from the video.
Best practices for custom letters:
In the custom message, add a CTA that compels them to sentry the video or follow the carte du jour'due south link. Make information technology clear what you want them to exercise by maxim, 'Watch the video here or 'Visit this link to larn more.'
3. Describe attention to your cards by having verbal CTAs pointing out to them
YouTube cards are easy to miss. To maximize your audience'south chances of clicking on the card, include a scripted verbal call-to-action. With a bit of planning, yous can include a CTA in the script and present cards simultaneously.
While presenting the card, yous could say, 'Hey, if you liked this video, y'all may likewise similar our related video on X topic, which you tin watch correct here.'
In this video, Vanessa Lau recommends her viewers to check out another relevant video on hashtags with a exact cue.
4. Use cards when people are most likely to drib off to retain them
The best way to utilize action cards is to place them strategically at the points where your audience is exiting your videos. This way y'all tin move them to some other video that's still on your channel as compared to letting them move to another channel birthday, thereby substantially increasing your channel's overall watch time.
To practice this, look at the audience retention graph for your video in the analytics department and make a note of the dips in the graph- these represent the points where your viewers are jumping off of your videos. You'd want to insert action cards at these points leading them to other relevant videos or playlists.
5. Add cards in the second one-half of your video to avert distracting them
YouTube likewise suggests that you place your cards in the terminal 20% of your video. Ideally, if you include them in the first half, they might jump onto the card, leaving the current video. So, wait until y'all're nearing the end, and then present your cards when they're nearly to drop off.
At that place are manifestly some exceptions to this. If y'all have a video or a playlist that adds to what you're talking about at any indicate in the video and can be super benign for your audition to get check out subsequently the current video, you lot should by all means showcase them.
For example, this video past Ahrefs is on 'Digital Marketing for beginners,' so they've placed relevant cards similar 'SEO tutorials for beginners and 'YouTube SEO' in the first couple of minutes.
6. Use action cards to get your best videos to rank college on YouTube search results
YouTube SEO has a lot of factors that determine the ranking of your videos. I of the most disquisitional ones is the audition retention score, which indicates the percentage of your video the audience watches. The videos on your channel that have a much higher retention rate take a much higher chance of ranking on YouTube search as compared to the ones that don't. Hence, you tin can leverage action cards to drive people to these videos and maximize the number of eyeballs they get.
In order to observe the videos with the highest retention rates, become to the YouTube Studio > Analytics > Engagement. Here, you'll find the 'Average percentage viewed,' which represents the retention rate for each video.
Ship your viewers to these videos from your about recent uploads via action cards and you'd have automatically increased the number of views your all-time videos get by a meaning margin.
7. Employ analytics to see which cards are working and which aren't to improve them
Experiment with the positioning, text, and links for your cards. Analyze the operation through YouTube analytics and run into which cards are performing all-time with your audition.
Through this, y'all volition understand how many clicks a card got, which cards are performing the best and which videos have the highest performing cards, amid other details.
Use this information to programme for your upcoming videos. Edit your cards and play with the teaser text and custom letters to encounter how y'all can retain your audition amend.
Closing Thoughts
At present that you know everything almost action cards and how you tin can use them, information technology's time to incorporate them into your YouTube strategy. If you are just starting out on YouTube, you'd want to check out our guides on YouTube equipment and YouTube video ideas.
Have more questions about YouTube cards? If you want to know how to create the perfect YouTube Finish Screen, check out this blog.
Come join the give-and-take on our community– a safe space where you tin connect with over 25K other markers and business owners like yourself. If you found this article helpful, please share it with your friends and squad members who want to learn more well-nigh growing on YouTube.
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Source: https://invideo.io/blog/youtube-cards/
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